Customer relationship management

A key ingredient in trust and relationship building is communication. That is why our range of customer relationship management solutions is designed to empower you to communicate to your customers more effectively.

Abacus SalesManager
Abacus SalesManager consists of up to five lines of personalised marketing text that can be attached to a specific airline segment during the General Availability or Sell process. It enables you to target your marketing efforts directly at the right customers via the travel agent.

You can use details like the Frequent Flyer Membership Number, Agency Number, IATA Number, City Pair or Flight Number to personalise your marketing messages and refine your offerings to specific target audiences or travel agents. Abacus SalesManager helps your marketing messages to be more relevant to your passengers.

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Abacus NewsLine
No matter where your customers are in the Asia Pacific, you will be able to arouse their interest with Abacus NewsLine.This two-line advertising message appears on the first screen of information whenever travel agents sine-in to the Abacus system. This means your message will always catch the attention of travel agents, increasing the likelihood that your customers will hear about it.

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Abacus PromoSpots
Abacus PromoSpots is a targeted point-of-sale message that appears on the air, hotel and car availability screen. It consists of a single teaser line that leads the travel agents to access a detailed page with the full advertising message.

Abacus ReferenceSystem
Abacus ReferenceSystem is an information database travel agents rely on to stay on top of industry news. It lets you update your subscribers on your latest promotions, press releases, travel policies, product updates and other reference information. Marketing information and press releases stored within the ReferenceSystem pages can be accessed by target audience conveniently and effectively. You will reinforce your marketing and sales efforts with Abacus ReferenceSystem.

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Abacus WhizNet
Airlines are able to access Abacus through a dial-up process via the Internet. Abacus WhizNet is equipped with security measures that control control and check valid users and manage the exchange of data with the Abacus host.

Abacus Alliance Manager
Abacus Alliance Manager helps to identify alliances, code share and frequent flyer partnerships between airlines for Abacus subscribers. When you engage in one of these relationships, Abacus Alliance Manager not only supports and enforces your alliance identity, it provides you with a new platform for marketing and selling.

Abacus LoyaltyFaciliator
The pioneer of frequent flyer programme (FFPs) in the region, Abacus International has been providing innovative loyalty and customer information systems in multiple languages to some of the world's top airlines for nearly a decade.