Data Solutions

At Abacus, we understand that knowledge is power. The better you know your customers, the better you are able to make informed product and marketing decisions. Our range of data solutions allows you to gain greater insights into your customers' behaviour and thus, to design more effective marketing strategies.

Abacus MIDT
Abacus MIDT (Marketing Information Data Tape) provides airlines with valuable data to help them make informed decisions to capitalise market opportunities. You can use it for the identification of new routes, pricing, yield opportunities and design more effective initiatives to motivate top producers.

Abacus SIDT
For more complete marketing planning, the Abacus SIDT (Subscriber Information Data Tape) provides you with the data on your subscribers' profiles.

Abacus MarketTrakCompact
Abacus MarketTrakCompact is a lighter version of the full MIDT reporting system that provides airlines with an easy means to analyse valuable MIDT data.

Abacus TCN
Abacus TCN (Ticket Control Number) provides you with daily ticketing information to help you track your agencies and your own airline's performance. You can subscribe to Abacus TCN where the airline is the ticketing carrier only or even where the airline is also an interline carrier in the itinerary.

Abacus BIDT
Abacus BIDT (Booking Information Data Tape) is an affordable way to increase bookings and monitor your costs. It provides you with monthly information about the bookings that all Abacus subscribers make on your airline. Included in the BIDT is the TIDT (Ticketing Information Data Tape) which contains information about the ticketed passive segments made on your airline.